Affect and the computer game player: the effect of gender, personality, and game reinforcement structure on affective responses to computer game-play

Previous research on computer games has tended to concentrate on their more negative effects (e.g., addiction, increased aggression). This study departs from the traditional clinical and social learning explanations for these behavioral phenomena and examines the effect of personality, in-game reinforcement characteristics, gender, and skill on the emotional state of the game-player. Results demonstrated that in-game reinforcement characteristics and skill significantly effect a number of affective measures (most notably excitement and frustration). The implications of the impact of game-play on affect are discussed with reference to the concepts of “addiction” and “aggression.

UM Faculty Member Published for Consumption Research

Marketing Professor\u27s Research Finds Consumers Thirst for More Knowledge of Products Despite Risk

Effects of building orientation on the residential property

Thesis (B.Sc)--University of Hong Kong, 2010.Includes bibliographical references (p. 72-75).published_or_final_versio